Partner with Locale
Maximize income
Achieve higher yields while eliminating traditional multifamily pain points.
Faster lease-up
Reduce vacancy
Eliminate turnover costs
Generate higher revenue psf
Monetize hard-to-rent units
Easily revert to multifamily
One-stop shop
Easily launch and operate furnished apartments with our end-to-end, hassle-free platform. All in six weeks or less.
Our tech-driven operations drive strong margins. We offer centralized services like 24/7 guest support, augmented by city teams that respond to issues in real time. Our local housekeeping teams offer professional cleaning and quality assurance to deliver a spotless room to every guest.
Guests enjoy a contactless, fully-digital experience from booking and pre-arrival verification to our virtual front desk that facilitates check-in and check-out. Our 24/7 concierge provides in-stay support via text, phone or email.
Organic brand recognition generates traffic directly to Locale.com, which we augment with a strategic mix of hotel and vacation rental channels to maximize distribution. We optimize revenue using a suite of dynamic pricing tools and leveraging hotel and STR data.
Our team has designed hundreds of furnished apartments, optimizing each for durability and marketability (fashion and function in equal measure). We can take care of the end-to-end logistics, from furniture selection to final assembly.
Partners
Trusted from local and regional developers to institutional owners
Hear from our partners
"Locale is best in class. We have worked with lots of different short-term rental operators and they are far and away the most professional and effective. They have an owner's mentality and are focused on adding long-term value to our properties.”
Brian Dinerstein
A one-stop shop
Locale offers an end-to-end, hassle-free solution to easily launch and operate furnished apartments for short-term rentals.
Design and procurement
From furniture selection to final assembly, Locale quickly transforms vacant apartments into upscale accommodations that are built to last.
Onsite and centralized operations
Locale offers centralized services like 24/7 guest support, augmented by city teams that respond to issues in real time. In-market housekeeping teams offer professional cleaning for a consistent brand experience.
Trust and safety
Locale performs identity and background checks prior to arrival and requires guests to agree to community rules or face immediate eviction. Parties are not allowed.
Smart technology
Locale provides a mobile-first, fully-digital experience. Smart locks facilitate automated check-in and checkout while noise monitors and occupancy sensors stop complaints before they start.
Revenue management
Brand recognition and marketing drives traffic to Locale.com, reducing acquisition cost for owners. We distribute globally to the best hotel, short-term rental, and corporate housing channels in real-time. Dynamic pricing tools leverage hotel and short-term rental data to generate daily and weekly rate recommendations that maximize revenue.
Regulatory compliance
Locale secures permits and licenses to legally operate short-term rentals, while remitting all required occupancy and sales taxes.
Experienced team
Deep expertise in multifamily real estate, hospitality, prop tech, and short-term rentals.
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Nitesh Gandhi
Founder & CEO
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Woody Wedel
Head of Underwriting & Asset Management
John Brosens
Director of Real Estate
Francisco Gonzalez
Real Estate Associate
Case studies
Learn how other multifamily groups have partnered with Locale to improve occupancy and enhance income at their properties.
Nashville
In 2021, we partnered with The Dinerstein Companies via a management agreement on a newly acquired asset in downtown Nashville. Locale replaced the existing STR operator. We spoke to residents to resolve pain points from the prior operator, hired a new cleaning staff, reduced excess labor to save costs, and upgraded in-unit guest amenities. Despite COVID, Locale’s furnished apartments generated a 37% uplift on net effective rent vs. traditional multifamily apartments. We doubled profitability margins and are expanding the number of short-term rentals in the building.
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Houston
In 2017, Heitman, a national multifamily owner, partnered with Locale to manage short-term rentals within a newly-built Class A asset in the Texas Medical Center. Locale started with 10 units in 2017 but increased our unit count to 26 units after the first year in response to tough market conditions and surging demand for furnished rentals. Locale drove unexpected cash flow during lease up, eliminated annual turnover costs, and made units available for resident use during major market impacts (e.g. Hurricane Harvey), all while delivering substantial incremental revenue to the owner. In 2022, the property sold to Madera Residential with Locale’s agreement remaining in place.
Submit an inquiry
Have a property that might be a good fit for a Locale project? Fill out an inquiry form and our Real Estate team will get in touch.
Interested?
We’d love to talk.
Email us at partners@locale.com.
